Indonesia's Financial Services Authority (OJK) issued POJK No. 6 of 2026 on June 24, requiring social media influencers to pass state-approved competency assessments before promoting any digital asset in the country.
Under the regulation, certified promoters may only feature crypto assets listed on OJK-authorized exchanges, and any service provider they recommend must hold a valid OJK license. Campaigns must run through a licensed financial services entity's official channels, not the influencer's personal accounts; the licensed entity is responsible for reviewing content before publication.
Influencers must also disclose any economic interest or compensation tied to promoted products. Those already licensed under a separate OJK framework are exempt, per Crypto.news.
Violations can draw administrative sanctions including written warnings and license revocation; OJK can also ask the Ministry of Communication and Digital Affairs to block or suspend offending accounts, per CryptoBriefing.
OJK recorded 20.19 million registered crypto investors in Indonesia as of January 2026, per VOI citing OJK data, placing the country among Asia's larger retail crypto markets by registered user count. Comparable rules exist in Australia (ASIC, 2022), the United Kingdom (FCA, 2023), and the Philippines (2025), though those frameworks primarily assign liability to firms or require post-fact disclosure rather than mandating individual promoters hold a government-issued competency certificate.