FIFA's dedicated Avalanche blockchain has processed more than $25 million in combined Right-to-Buy and Right-to-Ticket token volume as the 2026 World Cup advances into knockout rounds, according to CoinDesk and Incrypted, as of mid-June 2026. It is the first time a major global sporting event has routed primary ticketing through a public blockchain at this scale.
The system runs on a custom Avalanche L1 through FIFA's Collect platform. Over 100,000 Right-to-Buy (RTB) tokens have been issued, with more than 50,000 Club World Cup tickets distributed through the mechanism. An RTB grants its holder priority purchase access to a specific match ticket before public sale; when redeemed, it converts to a Right-to-Ticket (RTT) used to claim the actual seat through FIFA's existing infrastructure. RTT secondary-market volume alone has exceeded $15 million of the total. Dominic Carbonaro, Ava Labs' consumer enterprise lead, told CoinDesk: "We want to deliver Web2 experiences with blockchain underneath. The user should not even know they're using blockchain."
Whether that architecture is curbing scalping is less settled. Secondary market prices for the tournament opener between the United States and Paraguay in Los Angeles ranged from $60 to more than $3,000, with documented transactions at $1,600, $2,000, and $2,200. The spread signals that on-chain transfer mechanics make unauthorized resale harder, but prices at the upper end show the system has not eliminated premiums.
The system has also run into delivery problems. Crypto Briefing reported that some buyers experienced delayed ticket deliveries and missed matches entirely. The $25M in on-chain volume confirms the infrastructure is handling real demand; it does not confirm fans received what they paid for on time.
Kraken was named FIFA's "Official Crypto Exchange Supporter" on June 9, 2026.
The tournament runs through the July 19 final.