FIFA's World Cup ticketing system on a dedicated Avalanche layer-1 chain recorded more than 60,000 ticket-related transactions in a matter of days in mid-June, even as Switzerland's gambling authority and two U.S. attorneys general examine the token model behind the system.
The figures came from Arielle Pennington, SVP of Growth at Ava Labs, in a post on X. Pennington said transaction volume climbed as much as 24 times above normal and active wallet addresses rose tenfold over the same window, per Bitcoin.com.
Combined trading volume across the system's two digital assets has passed $25 million. Secondary market volume in Right-to-Ticket tokens alone has exceeded $15 million, according to CoinDesk.
FIFA's system, built on an Avalanche layer-1 chain launched in May 2025, uses two on-chain instruments. Right-to-Buy tokens give fans priority access to buy specific match tickets and can trade on secondary markets at market price. RTB prices have ranged from $149 for a Houston group-stage match to more than $7,000 for Mexico's opener at Azteca Stadium, per Decrypt.
When a holder redeems an RTB, it converts into a Right-to-Ticket token, completing the official purchase through FIFA's ticketing infrastructure. More than 100,000 RTBs have been issued to date, per CoinDesk. FIFA's anti-scalping argument is that on-chain ownership records help verify identity and block unauthorized transfers.
That same structure is now under regulatory review. Switzerland's gambling authority Gespa launched a preliminary investigation in October 2025 into whether some RTBs qualify as gambling instruments under Swiss law. Gespa Director Manuel Richard said the authority could not rule out that "the offering on collect.fifa.com may be relevant under Swiss gambling legislation" and said the agency is "currently proceeding with further fact-finding to determine whether action is required," per Decrypt.
New York Attorney General Letitia James and New Jersey AG Jennifer Davenport have also launched a probe into FIFA's ticketing practices, per Bitcoin.com.
AVAX, Avalanche's native token, rose nearly 8% in the 24 hours following the activity surge, per BeInCrypto.